What is empowerment copywriting?
If you’re reading this, you’re probably a female entrepreneur looking to launch, grow, or scale your business — and we all know how that comes with a gazillion new terms to familiarise yourself with!
So let’s get you crystal clear on what copywriting is – because it’s a pretty big component of a blooming business!
Whether you’re completely new to the term or you're a seasoned biz owner wanting a peek inside the Pick of the Bunch Copy approach to copywriting, this post covers what copywriting is, where you’ll find it, and what it isn’t. PLUS the hallmarks of empowering copy (AKA what we’re all about over here!)!
So, what is copywriting?
You see copy every single day:
On websites
In social media captions
On sales pages
In marketing emails & ads
The words for all of those things? That’s copy!
Yep, it’s bloomin’ everywhere. In short, copy is the words crafted to connect with and convert your audience.
Why does it matter? Because there are thousands of similar businesses online, which means your words are one of THE core differentiators you have!
Copy creates a human connection between you and your ideal client
Words are our strongest form of connection — and as a business, they’re your best way to humanise your brand. When your audience knows, likes, and trusts you, they buy what you have to offer! It’s as simple as that.
Flower power copy tip: before you write a single word, conduct brand and audience research for your business, find the spot where your values and your audience's values overlap, and dig deep into the things that your ideal clients really care about.
Copy is persuasive
The purpose of copy is to shift perspectives and connect the right offer to the right person — aka that dream client. And we do that by using proven sales psychology techniques to capture and keep their attention, to guide them to the best solution for them — whether that’s your freebie or the CTA (call to action) button of your sales page!
Flower power copy tip: copy that connects, empowers, and converts needs strategy! Have a think about the structure of your copy and how you can create a journey through your biz words that bridges the gap between you/ your offer and your audience.
Copy creates brand recognition
Copy isn’t just for connection and sales!
Words are a foundation of your business, and it’s important that they’re completely YOU. That’s why having a unique brand voice that actually feels like you is so important to have pinned down. Your voice is quite literally your superpower — it creates and strengthens your brand recognition with each new piece you hit ‘publish’ on!
If you couldn’t tell by now, copywriting isn't just writing!
It’s research
Drafting
Editing
Testing
Refining
And if that sounds like a lengthy process, that’s because it is! Like all elements of your business, you need strong roots to create copy that makes your brand-audience relationship blossom. So if the words don’t flow immediately, don’t panic! Chances are, you just need to go back to the research stage, or analyse what’s worked for you before, so you can test it again.
Empowerment copy = copy that’s not like a regular mom, it’s a cool mom (AKA the Pick of the Bunch Copy approach)
Have you ever…
Read through someone’s website or sales page and instantly felt like you know the person behind the words?
Or nodded your head along to every sentence and felt so bloomin’ lit up by the way their offers seem to have been made just for you?
Got that warm and fuzzy feeling that makes an appearance whenever you know in your gut that THIS is right for you?
That’s empowering copy (or, as I like to call it: butterfly-inducing copy!)
Copy that focuses on your dream clients’ desires and makes them feel empowered, rather than dragging them through the weeds with every pain point they’ve ever experienced
Copy that captures your BLOOM factor so that ideal clients naturally gravitate to your business and feel connected to YOU — the human behind the biz!
I'm all about empowering other women in biz – and so empowering, butterfly-inducing copy is the only approach to copywriting that Pick of the Bunch Copy takes to your business. It’s important that both you and your ideal clients feel bloomin’ great about your biz words!
Fancy a bit more info?
Head to the services page to see how we can make your copy bloom
Follow me over on IG for more flower power copywriting tips!
