Hey, you lovely human!

I’M NICOLE, COPYWRITER, BRAND VOICE ENTHUSIAST, & FOUNDER OF PICK OF THE BUNCH COPY

Pick of the Bunch Copy founder sitting in a field, smiling at the camera.

COPY AND FLOWERS ARE SYNONYMOUS AROUND HERE

Because at their heart, they're both powerful ways of storytelling and building meaningful connection. 

When you gift someone flowers, you're not just giving them flowers.

↳ There's a message within them. You might be congratulating someone, letting a friend know that you're thinking of them, or telling someone that you love them.

And when you're writing copy, you're not just talking about the product or service itself. You're sharing the WHY behind it, the emotions it'll evoke, and you're telling a story that gets your reader envisioning their own growth.

Though between you and me, I’m only good at growing flowers in the metaphorical, copy sense – my houseplants have suffered terrible fates ;)

PLANT

•

NURTURE

•

EMPOWER

•

BLOOM

•

PLANT • NURTURE • EMPOWER • BLOOM •

IT ALL STARTED WITH A BLOG. . . ABOUT BOOKS!

As a teen, my little bookworm heart fell in love with books featuring strong female leads – to the point I started an entire blog to share my passion for them! 

(I may have also gone on to write my dissertation on Katniss Everdeen)

I still remember those early days when every new ping on my ancient iphone signalled a comment or follower that meant connection with like minded people who truly saw me. 

And all that time spent looking up to book heroines gave me one thing that’s stuck with me over the years: the complete and utter conviction that women are capable of anything – hence the reason I love working with female entrepreneurs on a mission to make an impact!

YOU’RE NOT JUST HERE FOR WORDS THAT CONVERT, AND NEITHER AM I. THEY HAVE TO CREATE A HUMAN CONNECTION & FEEL EMPOWERING TO BOTH YOU AND YOUR IDEAL CLIENT.

Why? Because empowering sales, using human-first sales psychology, is what gets dream clients buzzing like bees to your business – and coming back, over and over!

So whether I’m writing captions or website copy, my mission is to leave you feeling extra confident in your business, with words that capture your essence, form a true connection between you and your audience, and feel bloomin’ great to read!

Essentially, I’m here to empower you – through butterfly-inducing copy – as you create magic in your zone of genius to empower your clients. 

Fancy a chat about watering your copy and making it bloom? Grab yourself a cuppa and book in a FREE Watering the Copy call for a no pressure chat about how I can help!

Carrie, Carrie Joy Coaching:

“It was a pure delight to be able to chat through my business and share so much detail so Nicole could put me on a PAGE. If you are wondering if you should make the move and invest, then I can hand on heart say you won't regret it!”